See on Scoop.it – Leadership
Social media has a problem and it needs to be addressed now.The truth is that a majority of social media strategies employed by some of the best brands out there aren’t linking activity to business (The 7 Success Factors of Social Business Strategy…
Danielle Uskovic‘s insight:
Social media is evolving rapidly. It’s important for brands to keep testing & learning in order to link activity to business results. Unfortunately many brands internal systems are in silos including operations which makes the task more difficult.
See on www.linkedin.com
All Things Social 