See on Scoop.it – Leadership
Social media has a problem and it needs to be addressed now.The truth is that a majority of social media strategies employed by some of the best brands out there aren’t linking activity to business (The 7 Success Factors of Social Business Strategy…
Social media is evolving rapidly. It’s important for brands to keep testing & learning in order to link activity to business results. Unfortunately many brands internal systems are in silos including operations which makes the task more difficult.
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