Study: Everyone Talks ‘Engagement,’ Nobody Knows What It Means

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This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Engagement. We all talk about it. But does anyone even know what it means?

Danielle Uskovic‘s insight:

Not sure I agree with the below statistics. The marketers interviewed are obviously living in the ivory tower: 88% of customers say they don’t want to engage with brands. 75% of CMOs interviewed said they don’t know how to engage with customers.

See on blog.hubspot.com

Google opens up +post ads

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+Post ads amplify your brand’s content by easily turning Google+ posts into display ads that run across the web. People can leave a comment, follow your brand, give a +1, or join a Hangout right from an ad. The Hangout On Air ad format allows you to go beyond clicks to broadcasting live conversations with your audience across the web.

Danielle Uskovic‘s insight:

Another push from Google linking social to their ad network. Great news for digital marketers.

See on www.google.com

Growing a Green Revolution

See on Scoop.itSustainability

The green revolution is growing. All over the city’s skyline green roofs and walls dot the urban landscape.

Danielle Uskovic‘s insight:

The city of Sydney is creating 96,000sq of green urban landscape. From rooftops to walls, our city is going through a green revolution. This is wonderful to watch this transformation and the benefits we reap will be immense.

See on www.broadsheet.com.au

AHH – Don’t Spill The Coke

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Common sense suggests not drinking a Coke while riding a Six Flags roller coaster. That’s why common sense isn’t invited to this Ahhhhhh experience.

Danielle Uskovic‘s insight:

Coke has created several entertaining websites, starting at ahh.com (just add a "h" to ähh.com" to visit the other sites). Great engaging advertising from the beverage giant, and you don’t have to like their drinks (or brand) to have some fun.

See on www.ahhhhhh.com

New Pantene ad goes viral

This new Pantene ad has gone viral. It depicts the inequalities women face daily. While the ad is selling Pantene’s products, there’s no footage of their product. Watch the ad and see for yourself. http://youtu.be/kOjNcZvwjxI

Gaps in data on Arctic temperatures account for the ‘pause’ in global warming

See on Scoop.itSustainability

It was the evidence that climate change sceptics loved to cite.
See on www.independent.co.uk

Load of rubbish: Australian workplaces cranking out the trash

See on Scoop.itSustainability

Workplaces are one of the biggest generators of waste in Australia, second only to the construction and demolition sectors, and less than half is recycled, a new report suggests.

Danielle Uskovic‘s insight:

TechCollect is helping keep e-waste out of landfill. Visit www.techcollect.com.au to find the nearest drop off location in Australia. Lenovo is a proud founding partner of TechCollect.

See on www.brw.com.au

Dead Mutton Birds on Australian East Coast Beaches

Walking a long the beach this morning I was alarmed by the number of dead mutton birds washed up on shore and floating in the seaside water. There were literally hundreds of birds scattered across the beach. I speculated with my husband that they may have experienced exposure to some toxic substance in the waters which killed them. As it turns out, after turning to google, the birds are on their annual migration path from Russia and have probably experienced exhaustion and/or starvation. It seems though that conservationists are alarmed by the sheer numbers washing ashore. There are numerous reports online from beaches on the QLD coast to NSW coast that are reporting seeing hundreds of dead birds.

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Do Marketers Need Big Data?

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Much of the hype around big data focuses on volume, variety, and velocity, but do marketers have any clue on how to apply big data in our brands and campaigns? Excerpt… Data viability and value are not entirely new concepts within the marketing industry. These two dimensions of big data are merely describing the very same principles of data-driven marketing, because identifying the business questions (viability) and actionable insights (value) are the very foundation in utilizing data for our marketing campaigns. So I believe that big data is merely one form of manifestation in data-driven marketing. It all boils down to what kind of insights do marketers need for their brand? Once we define the business need, we can figure out the data sources. If the dataset to answers business questions indeed lie in many petabytes of unstructured data, then by all means let’s invest in the infrastructure to conduct a true big data project. But, if marketers only need simple unstructured datasets to provide actionable insights for their brand, then let’s not overcomplicate things by jumping onto the big data bandwagon. Judging by the current immature state of marketing analytics, I’d say most marketer’s big data needs falls in the latter category. ___________________________________ -Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html (your privacy is protected). -If you like this scoop from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.

Danielle Uskovic‘s insight:

More on big data gold for marketers

See on www.clickz.com

Australian Digital Stats Compilation | DigitalMarketingLab

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A compilation of 39 digital statistics from Australia in 2013.

Danielle Uskovic‘s insight:

30-60 year olds represent 33% of online buyers in Australia. Are you targeting the right audience?

See on digitalmarketinglab.com.au

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