Australian Digital Stats Compilation | DigitalMarketingLab

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A compilation of 39 digital statistics from Australia in 2013.

Danielle Uskovic‘s insight:

30-60 year olds represent 33% of online buyers in Australia. Are you targeting the right audience?

See on digitalmarketinglab.com.au

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10 keyboard shortcuts to boost your productivity

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Keyboard shortcuts are easy to learn and can really boost your productivity. With a bit of practice, they will become second nature. Here are 10 simple shortcuts to add to your arsenal.

See on www.thinkfwd.com.au

Why Rebooting Your Computer Fixes Problems

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It’s no secret that turning your computer off and on again fixes a ton of problems, but if you’ve ever wondered why, How-To Geek explains how it works.
See on lifehacker.com

Twitter’s Data Mining Profits Show Lesser-Known Social Media Risk | The National Law Review

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In an interview for this month’s issue of Risk Management magazine, lawyer and social media specialist Adam Cohen cautioned businesses that the risks of social networking sites extend beyond explosive posting faux pas.

Danielle Uskovic‘s insight:

Twitter is selling data, our personal tweets, to data mining companies. Impressive what these companies are doing with the data to gain an advantage with products and services.

See on www.natlawreview.com

Richest 1% owns 46% of global wealth: Credit Suisse – The Times of India

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Global wealth has risen by 68% over the past 10 years to reach a new all-time high of $241 trillion and the United States accounts for nearly three quarters of the increase, Credit Suisse said in its World Wealth Report.
See on timesofindia.indiatimes.com

Telekinetic Coffee Shop Surprise

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What if telekinesis was real? How would you react? Our hidden camera experiment captures the reactions of unsuspecting customers at a New York City coffee sh…

Danielle Uskovic‘s insight:

Awesome ad for the new Carrie movie.

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Proactive CSR Activity | Social Media Today

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Corporate Social Responsibility (CSR) is an old field within corporate communications. It seeks to build a brand awareness for corporations and their activities by engaging with the local community to promote social betterment.

Danielle Uskovic‘s insight:

This is when I love my job the most, when I can integrate both of my roles sustainability and social media.

See on socialmediatoday.com

Social ROI is NOT Dead – Business 2 Community

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Just because the number of marketers that are measuring revenue and conversion rates is dropping, does that mean that your brand should drop these all together? No, because with the proper data infrastructure, measuring ROI is certainly possible and can allow you to optimize on various levels. First, it will allow you to optimize messages that are most likely to drive desired actions, maximizing the benefits that you’re reaping from social channels. Second, measuring return will allow you to decrease the time you spend on channels that don’t provide a high return – and we all know that time is money. Read more at http://www.business2community.com/social-data/social-roi-dead-0642476#X8rjLB3lWoeo8yqd.99

Danielle Uskovic‘s insight:

The issue that most brands face is that they have a lack of resource to properly measure social media ROI. Data scientists and analysts are needed desperately but so is shareholder happiness. Focus is always going to be on growth, profit and expense control. This means that much needed resource to adequately measure ROI falls by the wayside.

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Infographic: 80% of Gen Y log on to social media daily – with 12% logging on while in the toilet

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Over three quarters (80 per cent) of Generation Y – people aged between 15 and 34 – log in to social media every day, with during… See on www.thedrum.com The post Infographic: 80% of Gen Y log on to social media daily – with 12% logging on while in…

See on atdotcommarketing.com

27 B2B Content Marketing Tactics [Research] – Heidi Cohen

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Do you keep using the same B2B content marketing tactics? Here are 27 tactics to spice up your content marketing offering with actionable marketing tips.

See on heidicohen.com