Study: Everyone Talks ‘Engagement,’ Nobody Knows What It Means

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This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Engagement. We all talk about it. But does anyone even know what it means?

Danielle Uskovic‘s insight:

Not sure I agree with the below statistics. The marketers interviewed are obviously living in the ivory tower: 88% of customers say they don’t want to engage with brands. 75% of CMOs interviewed said they don’t know how to engage with customers.

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