See on Scoop.it – Digital and Social
About 20 years ago, an iconic New Yorker cartoon illustrated how the identity of people (or, say, dogs) could be hidden online. Now, however, marketers can better understand online customer demographics, psychographics, and social connections.
It’s exciting to see the data now available to marketers. I used as the article demonstrates, personalized messaging becomes relevant and interesting.
See on www.mpdailyfix.com