On the Internet, Marketers Now Know Whether You’re a Dog

See on Scoop.itDigital and Social

About 20 years ago, an iconic New Yorker cartoon illustrated how the identity of people (or, say, dogs) could be hidden online. Now, however, marketers can better understand online customer demographics, psychographics, and social connections.

Danielle Uskovic‘s insight:

It’s exciting to see the data now available to marketers. I used as the article demonstrates, personalized messaging becomes relevant and interesting.

See on www.mpdailyfix.com


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