Content and Measuring Marketing Effectiveness

See on Scoop.itDigital and Social

Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation. Brands must provide a steady stream of articles, photos, videos, and other resources to demonstrate their relevancy and bring in new customers.

Danielle Uskovic‘s insight:

The importance of content marketing and measuring it for success

See on socialmediatoday.com

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