Rethinking content curation’s ROI

See on Scoop.itDigital and Social

Marketers need to view content curation as a mechanism to generate leads and sales in its own right, not just a tool for creating brand awareness.

Danielle Uskovic‘s insight:

Content Marketing is a must for every business today. Gone are the traditional methods of blasting customers with marketing messages that don’t resonate. Gone are the days of cold calling being a successful way to get your foot in the door. Good compelling content can be used in any marketing mix to gain valuable leads.

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