Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models – Occam’s Razor by Avinash Kaushik

See on Scoop.itTechnology

Learn pros and cons of seven standard multi-channel attribution models, and how to create a powerful custom model. Optimize marketing budgets, improve ROI!

Danielle Uskovic‘s insight:

I’m a big fan of Avinash Kaushik and avidly read his blog. Attribution modeling is a hot topic for brands and this article looks at all types of measuring this beast. 

See on www.kaushik.net

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