Twitter Partners With Datalogix To Track When Tweets Lead To Offline Sales | TechCrunch

See on Scoop.itDigital and Social

What’s the value of a retweet? Or a follower?

Danielle Uskovic‘s insight:

This is great news for digital marketers. This gives strong metrics on how social advertising is contributing to ROI. In turn will allow for mor of the marketing budget to be allocated to the digital team.

See on pulse.me

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