Mini Turns Car Into Digital Billboard for Your Tweets, Vines

See on Scoop.itDigital and Social

Anyone walking around London this week may come across a rather unusual sight: A Mini Countryman car broadcasting tweets, Facebook posts and Vine videos.

Danielle Uskovic‘s insight:

I love creative agencies that are bringing the digital experience to the real world. After spending a couple of weeks in the US in NYC and seeing individuals go nuts in time square trying to get themselves on a billboard, I can see the value in brands doing this. Not sure if it creates a deeper engagement with the brand but it sure drives awareness (and some valuable PR).

See on mashable.com

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