Does data tell the whole social media marketing story?

See on Scoop.itDigital and Social

​Conflicting reports suggest social media referral rates are up for interpretation. (Does data tell the whole #socialmedia #marketing story?

Danielle Uskovic‘s insight:

The problem with most metrics is they only tell part of the story. Pay more attention to attribution modeling and sophisticated tracking to form the full data story.

See on www.brafton.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: