The New Advertising Imperative: Converging Paid, Owned And Earned Media Strategies

See on Scoop.itDigital and Social

The New Advertising Imperative: Converging Paid, Owned And Earned Media Strategies

Danielle Uskovic‘s insight:

A good article outining the differences between paid, owned and earned media. It goes on to highlight that converged media is where brands and marketers will win online.

See on www.mediabistro.com

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