The Cognitive Bias Keeping Us from Innovating

See on Scoop.itLeadership

Companies often struggle to develop breakthrough products because they are hobbled by Functional Fixedness. Technologists, engineers, and designers not only have their own expertise, they have their own way of applying their expertise. Ironically, the more success they’ve had with their approach to a solution, the harder it is to imagine a different one.
See on blogs.hbr.org

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