Content Publishing for Brands Changes Traditional Marketing

See on Scoop.itDigital and Social

When the biggest brands in the world turn to Content Publishing versus relying on traditional marketing what does it mean for the rest of us?

Danielle Uskovic‘s insight:

Brands need to publish or perish. That’s the message in today’s marketing world. Brands are moving away from paid media and creating their own content. This allows positive instant messaging and news with no delays. Puts the brand in control and engaged directly with their audience and customers.

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