See on Scoop.it – Digital and Social
You may come to understand which types of content drive more leads and conversions for your business, but another factor to consider is the time and money that goes into different types of content. (What Types of #Content Actually Drive Leads?
This article talks about content marketing and how it has evolved to a digital distribution. Now worth a $44 billion. Lead generation is only part of the puzzle, measuring ROI is the next factor for marketers.
See on socialmediatoday.com