IBM Turns Its Ads Into Useful Urban Furniture

See on Scoop.itSustainability

Did you ever need a ramp for your luggage (or bike), or a shelter from a sudden downpour, or a place to sit down and tie your shoe?

Danielle Uskovic‘s insight:

From a marketing perspective, this is brilliant. Combining sustainability, usefulness and marketing. Love it!

See on www.fastcocreate.com

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