CMOs: Build Digital Relationships or Die

See on Scoop.itDigital and Social

Digital marketing is not a database full of emails and titles.

Danielle Uskovic‘s insight:

CMO’s need to stop obsessing about the brand and start connecting with customers in the new digital age. Never has it been so easy to build a relationship with a customer. Those marketers that understand the importance of relationships will flourish while those that ignore it will perish.

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