How Different Image Characteristics Drive Pinterest Engagement

See on Scoop.itDigital and Social

Visual characteristics like textures, colors and presence of faces in images impact social actions such as pins, repins and likes on Pinterest.

Danielle Uskovic‘s insight:

Curalate did a study of pins on Pinterest to come up with some interesting findings on what people repin and like the most. Red is more popular than blue. Images without people get better engagement. Michael Kors is doing some great stuff on Pinterest. In summary, Brands need to look at imagery as a key part of their online strategy.

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