Two People, One Can: Coke’s New Can Lets You Twist and Share

See on Scoop.itDigital and Social

Coca-Cola marketing has long centered around various ways of sharing the soft drink, and by extension, happiness. Recently, the company created a vending machine that allowed Indians and Pakistanis to communicate with each other.

Danielle Uskovic‘s insight:

This is the ultimate in sharing. A can of coke twists into 2 smaller cans to easily share. Consume less but more waste!

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