Compelling conversation is the key for improving the odds on sustainability

See on Scoop.itSustainability

Bryan Welch, author of Beautiful and Abundant, tells Oliver Balch that the way to engage people’s imaginations on sustainability is to be optimistic.

Danielle Uskovic‘s insight:

Bryan has a good point, that optimism is a more positive message then spreading doom and gloom. He is telling brands to tell the good stories about their companies. If they uncover bad ones, the answer is simple, fix them. My favorite quote "It seems to me that optimism is almost an imperative if we are going to successfully engage the power of the human imagination in solving the puzzles that we face."

See on www.guardian.co.uk

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