How People Really Use Mobile

See on Scoop.itDigital and Social

Seven primary motivationsThe reasons consumers use smartphones can be broken down into the goals listed at right, along with the average monthly minutes and percentage of interactions devoted to each.

Danielle Uskovic‘s insight:

People are using their smart phones 46% of the time for "me time", 19% of the time for Socialising and 12% of the time for shopping. Great news for marketers that the percentage of time spent on shopping on their mobile is on the rise.

See on hbr.org

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